What is conversion in marketing and how to increase it

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In the world of marketing, conversion is a key performance indicator that directly affects the business result. In this article, we will analyze what conversion is, what types of it exist, how it is calculated and, most importantly, how to improve it. This knowledge will help you effectively manage your marketing efforts and achieve your goals.
What is conversion in marketing?
A conversion is the process by italy phone number list which a visitor to your website, mobile app user, or email subscriber takes a targeted action, such as making a purchase, registering, or downloading a file. Simply put, it is the moment when a potential customer becomes active.
Conversion examples:
Purchasing goods in an online store.
Filling out the feedback form.
Subscribe to the newsletter.
Click on the advertisement.
Installing a mobile application.
Each conversion has its own meaning depending on the business goals.
Additional information
What else can be considered a conversion? It depends on your niche: in the service industry, it could be signing up for a consultation, and in the media, viewing a certain number of articles.
How do you know if your conversion is important? Ask yourself: does this action help you achieve your business goals?