Step by Step Guide to SEO Assessment

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Targeted queries: Check the dynamics of positions for important keywords.
Regional: Consider results in target regions.
Comparison with competitors: Keep track of how your competitors' positions are changing.
Fact: 75% of users rarely go to the second page of search results. Work on improving your top 10 positions.
3. Conversion and leads
SEO is not just about traffic, it’s also about results. Conversions show how effectively a website converts visitors into customers.
What to evaluate:
Target actions: Number netherlands phone number list of purchases, applications or subscriptions.
Conversion rate: The ratio of the number of target actions to the number of visitors.
Lead Quality: Evaluate how relevant your organic search audience is.
Example: If traffic is growing but conversions remain low, this is a signal to improve the usability of the site or content.
SEO efficiency
Step 1: Set Key Performance Indicators (KPIs)
Before you begin your analysis, define the goals of your SEO campaign. For example:
Increase organic traffic by 30% in 6 months;
Increase in positions for 10 key queries to top 3;
Increase conversion rate by 15%.
Helpful: Clear KPIs help you focus on the most important aspects.
Step 2: Use analytics tools
For a full assessment of the data, use the following services:
Google Analytics: To analyze traffic, conversions, and user behavior.
Google Search Console: To check the visibility of the site and analyze search queries.
Ahrefs/SEMrush: For link mass analysis and position monitoring.