How to Develop a Positioning Strategy

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Competitor analysis is a key aspect of positioning. It is important to know how other brands present their products, what their strengths and weaknesses are. This will help identify market niches and create a unique offer.
3. Unique selling proposition (USP)
USP is the key factor that distinguishes saudi arabia phone number list your product from its analogues. It should be clear and understandable so that the consumer immediately understands the benefits of choosing your product. USP can be based on quality, price, uniqueness or other characteristics.
4. Message and image
Building a brand image and creating a clear message are important elements of positioning. The brand must speak the same language as the target audience and convey its values. This applies to both the visual design and the textual component.
Types of positioning
There are several types of positioning, each of which has its own characteristics and target audience.
Positioning by quality
This is the most common type of positioning. It is based on the perception of the quality of a product or service. Brands can position themselves as premium, offering high quality and exclusivity, or as economy options, offering affordable prices.
Price positioning
Price can be a key positioning argument. Some companies focus on the affordability of their products, while others may emphasize high cost as a sign of quality and status.
Positioning by use
This type of positioning focuses on how and where the product can be used. An example would be positioning sports shoes for professional athletes as well as for outdoor enthusiasts.