Do an international keyword search

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Analyze your competition
You probably already know your competition out there, but the tools I mentioned, like SEMRush, can also help you confirm your search exercise.

There is one thing to keep in mind: always focus on organic competition, since international SEO is aimed at organic positioning strategies, otherwise, we would be talking about SEM .

Analyzing your competition is important because you need to be aware of the forces you will constantly face in order to achieve a good presence on the Internet.

3.
Back to the first basic principle of international SEO. Apart from what I already told you, use the tools to compare domains. Also use Google's predictive text or do industrial espionage using SEO keyword magic or going directly to chinese overseas america data your competition's site or blog to analyze what topics they address, what keywords they attack, and thus consider creating better content.

4. Create content
With your keywords chosen, it's time to create content in the local language.

For companies that aim to reach one country, but provide the same service, this part won't really be a problem. Perhaps some minor adjustments to the content will be necessary, for example:

Sometimes it happens that a country does not call a word in the same way. In the case of my blog, I am constantly faced with this case with the translation of the word Marketing . In Colombia they call it mercadeo , but in Mexico they call it mercatecnia , which one should I choose if I am interested in both countries? I decided then to attack both words at the same time throughout the content, using the definition of the concept as the perfect moment to talk about the two terms.