CDP and email marketing : expanding horizons with triggered emails
Posted: Thu Feb 13, 2025 4:26 am
Addressing the issue of advanced and dynamic profiling allows us to open the boundaries of email marketing as we traditionally know it and introduce triggered emails .
With this formulation, we will consider all those highly personalized emails that are sent one-to-one when a certain event occurs.
You have probably received a follow-up email after a purchase with the suggestion of products list of real mobile number database related to the one recently purchased, rather than the one related to the abandoned cart: in both cases, these are triggered emails.
Events that can act as a "trigger" , if we want to translate from English, It's a lot (from a missed purchase, to filling out a form, to viewing a content/product) so the possibilities of engaging your users with personalized content should not be underestimated, as also recalled in the report commented above.
With this formulation, we will consider all those highly personalized emails that are sent one-to-one when a certain event occurs.
You have probably received a follow-up email after a purchase with the suggestion of products list of real mobile number database related to the one recently purchased, rather than the one related to the abandoned cart: in both cases, these are triggered emails.
Events that can act as a "trigger" , if we want to translate from English, It's a lot (from a missed purchase, to filling out a form, to viewing a content/product) so the possibilities of engaging your users with personalized content should not be underestimated, as also recalled in the report commented above.