There are consumers who like to buy at the last minute and those who prefer to plan their purchases in advance.
Remember that Black Friday actually opens the door to Christmas sales , so take advantage of it with that in mind as well.
It is interesting to engage your audience over time with sequences of mailings, newsletters denmark mobile database and teaser initiatives : create anticipation for offers but, at the same time, also provide interesting content such as a personalized gift guide.
Don't forget to personalize your newsletters with recommended products that match your users' expectations, this will be an effective way to provide quality content.
Build anticipation with early submissions and communicate scarcity and urgency in the final stages , as the long weekend ends and bids expire.