Attractive graphic layout, optimization of navigation and purchase flows, high-performance browsing experience from mobile devices, SEO-optimized content: in the design phase of sites and e-commerce, attention to internal search functionality is too often, although wrongly , forgotten .
Most of an online user's navigation paths start with a search (think for a moment about Google, Amazon) and this also applies to sites and e-commerce.
Recent studies show that only 30% of users who visit a store search for products in germany mobile database categories : the remaining percentage, when they have clear ideas about the product they are interested in, search for it via the dedicated box .
The speed and relevant results thus allow users to continue their journey, concluding, in the case of e-commerce, more easily the purchase.
With data in hand, it is therefore clear that being able to improve the performance of intelligent search in terms of personalization becomes fundamental .