The online celebrity : It is basically that

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An offline influencer who at a given moment extrapolates that popularity to the internet. For brands, it can be as effective as conventional advertising and cheaper. A clear example is the role of the Venezuelan comedian @LuisChataing , with more than three million followers on his Twitter account , who offers an advertising package for both social media and his radio show (in the top 3 of the most listened to in Venezuela).

Now, to these two ideas I would add a third, which is that bahrain mobile database although they are not specifically about personalities, they can have a transcendental factor when developing a strategy.

– Replicators : These are profiles specialized in a defined topic (Culture, sport, cinema, etc.) thus achieving the hierarchy of being seen as opinion leaders in their field. I will give you an example, the Twitter account @Culturizando , with more than a million followers, generates content inspired by the basic principles of educating, entertaining and informing. Any post uploaded by them and linked to a brand must have the aforementioned aspects, if not, they rule out the possibility of transmitting content that is not attached to their editorial line.

We already know the functionality of each one, now we must focus on the second step: Identification. The most important attribute in a digital personality must undoubtedly be its ability to mobilize opinions and generate reactions on a specific topic. While in the background it would be having a potential number of followers and constant participation among the most important topics of the day. These main characteristics should help us select them.