What are social consumers?

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A social consumer is a type of consumer who uses social media and other digital platforms to interact with brands, share opinions, and seek recommendations before making purchasing decisions . This consumer is not only guided by traditional advertising, but also relies on the experiences and comments of other users. In addition, the social consumer expects direct and personalized communication with brands, valuing transparency, authenticity, and social responsibility from companies. They are active players in the market, influencing and being influenced by the digital community.

In Web 1.0, online queries and searches for latvia mobile database recommendations and advice were primarily done on search engines such as Google or Yahoo. Today, the advancement and growth of social networks have placed them in this field, giving them a role in the purchasing process. The most important role they play in this regard is to help consumers make decisions, that is: they advise and recommend.

The influence of social consumers in the digital age
More and more people are consulting social networks on various topics: from what car to buy to where to go for lunch. This is where Social Consumers come in, users who have taken on an important role in terms of queries and opinions, mainly on Facebook.

Depending on the product or service they are looking for, or the query they need to make, users use social networks or search engines to answer their questions. That is why companies must now investigate which channels are usually used to inquire about their products, and exploit them to gain the greatest number of contacts. In either case, the role of SEO is fundamental, since searching through search engines is the most important influence on the web.