I call the support or management of an advertising campaign optimization.

[hasinam2206]

I set up contextual advertising for a month or until I get enough statistics for analysis: number of impressions, clicks and conversions. This data helps determine the effectiveness of advertising and the cost of attracting a client.

If the advertising results match the client's goals and he plans to continue, there are two options: run the advertising campaign yourself or hand it over to me for support.


Work on optimizing contextual advertising
Analysis of statistical data from canada mobile database Yandex Metrica and Google Analytics
Minus junk requests
Eliminating ineffective phrases
CTR Increasing Activities
Changing or adding USP options
Testing Ad Texts for Networks, Search, and Mobile
Testing Quick Link Texts
Testing ad clarifications
Adding new key phrases, groups, ads
Testing images for networks and banners
Testing strategies and various campaign parameters
Adjusting the structure of campaigns, groups and ads
Tracking key actions and analyzing visitor behavior on the site
Analysis of website page scrolling and click maps
Analysis of competitors' bids and ad positions
Collecting statistics and preparing a report on the effectiveness of an advertising campaign
The result of contextual advertising optimization
Reach increases, ad clickability increases, cost per click decreases, the right people click on ads and perform key actions on the site.