The choice of platform directly depends

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The age, gender and geographic location of your audience.
Interests, preferences and needs of clients.
Behavior on websites and social networks.
Tools such as Google Analytics , Yandex.Metrica , and data from social networks will help you more accurately define your audience.
Step 3: Choose an advertising platform
Depending on your goals and turkey phone number list audience, it is worth choosing the right advertising platform. The most popular platforms for online advertising are:
Google Ads — suitable for contextual advertising in search and on Google partner sites.
Yandex.Direct is an analogue of Google Ads for the Russian-speaking market.
Social networks (Facebook, Instagram, VKontakte) are ideal for advertising to an audience based on interests, age and other demographic parameters.
TikTok Ads - Suitable for a younger audience who is interested in short videos.
YouTube is a video advertising platform that is effective in showcasing a product or service in a visual format.
on where your audience “lives” and what advertising formats are closer to them.
Step 4. Developing advertising creative
Once the platform and audience are defined, it is necessary to create an attractive advertising creative. Ads should attract attention and encourage the user to take action. Elements of a successful creative: