Keywords – Target users who use specific keywords relevant to your campaign. This is an effective way to narrow down an audience with high intent.
The next page lets you create your ad by adding text and relevant media. nurse database Twitter gives you the option to upload a new media file or choose from your existing media library. You’ll need to include a headline and a link to your desired landing page.
On the right-hand panel, you get a preview of what the ad would look like. Use this as a guide to fine-tune your ad design.
Twitter ad creation page with a field for ad text and media and a preview on the right-hand panel
3. Customize your ad delivery
The next step is where you decide whom to target. First, select the key audience demographics you want to reach with this ad. You can narrow your targeting down based on gender, age and location.
Twitter ad delivery customization screen with different demographics targeting options
Optionally, Twitter offers several targeting features to fine-tune your ad delivery. You can target users based on the keywords and devices they use and their interests and languages. It even lets you target people who follow accounts similar to yours.