5 Takeaways to use in your LinkedIn strategy

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Posts that were “social-first” performed better
The link-in-comments posts had rich captions that contained takeaways from the link included in the comments. These posts were text-only and “social-first”—that is, designed to fit the platform and acted as a “foot-in-the-door” to lead interested readers in taking the next step to click the link in the comments.

And as mentioned earlier—several of the text-only, social-first posts were in our top 10 posts across all of our channels during our testing month.

These strong test results revealed the right formula for our LinkedIn link amazon data posts: a combination of the social-first approach, and putting links in the comments. Testing this post format has the potential to supercharge your post performance as well.

Data is nothing if you don’t put it into action. And there are plenty of ways you can use this experiment to feed how you structure your LinkedIn content, and your LinkedIn best practices.

According to our 2023 Content Benchmarks Report, over half of marketers cite “changing content formats” as a challenge when planning and scheduling content. Use these five takeaways to alleviate some of that stress by knowing where to take your strategy next.

A graphic that reads: 5 takeaways for your own LinkedIn strategy: one, design posts for the platform you're posting one. Two, lead with your goals. Three, plan to track links separately. Four, add the link to your comments to test it for yourself. Five, craft an experiment of your own.
1. Design platform-first posts
Creating posts designed to look native to the platform you’re posting on is like “speaking the language” of the social channel. Not to mention, it works. As Greg puts it, “The posts that felt like they were designed for the channel, or ‘social-first,’ and native to it seemed to perform better overall.”