The goal of those who advertise

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Google's average CPC (Cost Per Click) is a value you need to know because it can help you evaluate the performance of your online campaign. Read on to learn more!
Google Ads Average CPC
is to achieve the desired goals business phone number database even better if with many clicks on the ad and conversions. A real dream (or rather a real unicorn for the ADV world) because there are numerous factors that affect conversions and clicks.

This is why Google CPC (also known as Cost Per Click ) remains a valuable indicator that those involved in online advertising must absolutely consider when planning their strategies. So let's see what it is, how it is calculated and what influences it.

Google Ads Average CPC: What It Is and What It's Used For
The average CPC of Google Ads is defined by the search engine itself as “ the average amount that is charged for each click on the ad ”.

Calculating it allows you to understand how well your ads are performing and what your return on investment (ROI) is.

How is Google Ads average CPC calculated?
Average cost per click (average CPC) is calculated by dividing the total cost of clicks by the total number of clicks .

Google also points out that “ average CPC is based on your actual cost-per-click, which is the actual amount you’re charged for a click on your ad.” It also specifies that this value may be different from your maximum cost-per-click (max. CPC), which instead represents “the most you’re willing to pay for a click .”