Many are like Violeta Venegas who balances both a full-time job and an audience of over one million across TikTok and Instagram.
A screenshot of a TikTok from Violeta Venegas' account. The TikTok is a repost of a feature from Now This, highlighting her role in bringing Latinx singer Selena's cultural legacy to TikTok.
“My priority is my full-time job,” says Venegas “A lot of band data creators quit their jobs to do it full time, but I worked hard to get into my industry so I don’t want to give that up just yet.”
Managing both takes some clever scheduling and diligent prioritization. “I work my full-time job Monday through Friday and I try to use the weekends to create content in batches,” says Venegas. “I do full days of filming and I also schedule livestreams to create a stronger connection with my audience.”
Those days consist of everything from creating sponsored TikToks to going on Instagram Live. Venegas is present on a few other platforms as well, so she tries to be as efficient as possible when it comes to production.
“I think about my content based on what I think will perform best on each social media network,” says Venegas. “Then I plan my weekend agenda around what can be created together. That way, I get the most out of my time.”
Content creators and social media professionals have very similar skill sets. It’s not uncommon for brands to hire in-house social media content creators, a role that operates as a hybrid of both professions.
Both roles require strong writing skills, creative direction and a sharp editing eye, so combining the two is a strong option for brands that need more control over their content.