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Reuse & repurpose your content

Posted: Thu Feb 13, 2025 10:50 am
by shaownhasan
Side by side screenshots from Sprout Social of a Twitter thread that expands on the data points in an atricle being shared and reference.
Highlight customer testimonials and success stories: Share positive reviews and excerpts from case studies as standalone tweets or in a visual format, like quote cards or short video clips.
Convert data into visuals: If you have original data or research, transform it into attention-grabbing charts, graphs or other visual formats to make it more shareable and engaging.
Screenshot of a Tweet by Sprout Social that includes data visualization that supports a research report being promoted.
Use social monitoring to understand brand sentiment
Social monitoring is tracking what people are saying about business owner data you (or someone else) online. It’s a great way to understand how customers feel about your brand and your competitors.

Social monitoring also helps improve your content sourcing, one of the most time consuming parts of social media management. Learn how to use Twitter advanced search to set up parameters for your brand that will help you stay on top of even indirect mentions of your business.

Alternatively, leverage social listening tools like Sprout to track mentions, analyze consumer sentiment and identify trends.

Our Listening feature comes in handy here for searching across multiple networks. Enter brand keywords and common search terms associated with your brand and the messages will display right along with any @mentions. So even if someone doesn’t mention your brand by name or misspells it, you’ll still be there to help them out.