Using Sprout reporting to define and measure success
Posted: Sun Feb 16, 2025 3:54 am
I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections.
Atlassian started using Sprout Listening in 2019. In 2021, the company incorporated the Smart Inbox and Publishing add-ons. They currently have 55 users across various teams including product marketing, corporate communications, product communications and community.
Loren says there are many moving parts in B2B software companies, but cash app data our platform helps nurture a more connected experience.
“Sprout removes the curtain of mystery between all teams that touch social media. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.
Supercharging customer care
Saving time with collaborative tools
Championing community management
Unearthing bolder paths to ROI
Using Sprout reporting to define and measure success
Before using Sprout, measuring performance was a convoluted task for Siegel’s team.
“I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team. Before Sprout, I didn’t have access to easy-to-use reporting or the ability to share reports with internal stakeholders,” she says.
Atlassian started using Sprout Listening in 2019. In 2021, the company incorporated the Smart Inbox and Publishing add-ons. They currently have 55 users across various teams including product marketing, corporate communications, product communications and community.
Loren says there are many moving parts in B2B software companies, but cash app data our platform helps nurture a more connected experience.
“Sprout removes the curtain of mystery between all teams that touch social media. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.
Supercharging customer care
Saving time with collaborative tools
Championing community management
Unearthing bolder paths to ROI
Using Sprout reporting to define and measure success
Before using Sprout, measuring performance was a convoluted task for Siegel’s team.
“I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team. Before Sprout, I didn’t have access to easy-to-use reporting or the ability to share reports with internal stakeholders,” she says.