The ultimate accelerator of digital transformation
Posted: Sun Feb 16, 2025 4:06 am
The coronavirus will have helped companies – from banks to schools to the media – to take the necessary step to move from “offline” to “online”. With entire countries suddenly switching from mobility to sedentary life , from open space to “ alone together ”, this “new normal” seems to have an obvious advantage for the media (and streaming services and social networks).
Our audiences were locked up with their televisions, smartphones, tablets, and ios database some were able to follow programs live , unconstrained by their professional schedules.
In a few weeks of confinement, Disney+ reached 50 million subscribers worldwide, 2 years ahead of schedule, and 47.7 million French people gathered in front of the TV every day (+12% compared to a normal period, we even reached +46% among 15-24 year-olds), and this for almost an hour more than before Covid-19. The share of news increased from 16% to 23% in the content consumed. In this forced confinement, linear television and radio keep company, livestreaming allows us to follow live the world's shift into a crisis never experienced before. The key technological trends shaping the global economy are suddenly accelerated by Covid-19.
Our audiences were locked up with their televisions, smartphones, tablets, and ios database some were able to follow programs live , unconstrained by their professional schedules.
In a few weeks of confinement, Disney+ reached 50 million subscribers worldwide, 2 years ahead of schedule, and 47.7 million French people gathered in front of the TV every day (+12% compared to a normal period, we even reached +46% among 15-24 year-olds), and this for almost an hour more than before Covid-19. The share of news increased from 16% to 23% in the content consumed. In this forced confinement, linear television and radio keep company, livestreaming allows us to follow live the world's shift into a crisis never experienced before. The key technological trends shaping the global economy are suddenly accelerated by Covid-19.