Generation Y listens to brands that are connected to social and environmental issue

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Positive reviews of them will look at online reviews before making a purchase. Don’t underestimate this channel and make sure your product has the best reputation and ratings.

Discussion forums and groups
Your reputation is built through these communication channels. Word-of-mouth information is crucial for Generation Y. The best way to build a positive reputation in discussion forums is by providing quality products and services and meeting customer expectations.

Marketing strategy for Generation Y
Just like Generation X, Generation Y has its own specific needs when it comes to marketing tactics . Let's take a look at what to pay attention to if you want to effectively reach their representatives:

1. Be socially responsible
s. According to a USC survey , 87% of the generation prefers to buy a product that provides environmental or social benefits. If you want to please Generation Y, donate to charity, be fair trade, show that you are spain phone number list ethical with your employees, and use all of this to your marketing advantage.

2. Leverage user-generated content
Has a customer used your product in an interesting way or approached you with an interesting idea? Share it! Show interaction and openness to new ideas. This will help build relationships with the community. Generation Y wants to know that they are more than just customers to you.

3. Collaboration with influencers and other brands
Do you know a brand that makes products that complement yours perfectly? Or an influencer who deals with a relevant topic? If so, there's nothing better than starting a mutual collaboration. You'll show that you're a brand that's open to new possibilities and sharing ideas. This is what this generation values. Here's how to do influencer marketing right .