Core social media features and functions for your brand

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Gain insights from social data
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With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. How do you know which platform to prioritize to make the biggest impact on your business? Most experts will tell you there’s no right way to do it.

And we agree! But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Although every social platform is different, they share some functionalities that set them apart from other types of media. Here are some of the common features of social media that brands leverage to engage with their audience.

Content sharing and virality
Social media content has the potential to bring exponential reach and engagement—the virality factor. As more people like, share and comment on your posts, it’s exposed to newer audiences who might be interested in what your brand offers. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient.