Decide on your content types and themes

[shaownhasan]

What types of content will you be sharing on Pinterest? How often? Will you change your content and profile elements seasonally?

Here are a few things to keep in mind as you work out your Pinterest strategy, and some Pinterest content tips:

There are many different types of content that perform well on the platform like product Pins, infographics or blog posts. And now that all Pins can have links, the opportunities are endless. But what you fusion data post will depend on what makes sense for your brand.

Image Pins

This is a single-image post, and probably what you immediately picture when you think of the Pinterest feed.

Simple and straightforward, these fit well with Pinterest’s highly visual platform and you can get creative with how you use them. Think: graphics to tease a linked blog post, interesting vertical infographics, product or lifestyle imagery and user-generated content.

A screenshot of a Pin by Sprout Social promoting a blog post on Sprout's Insights Blog about up to date image sizes for social.

Video Pins

We live in a video-first world, and Pinterest is no exception. Create Video Pins featuring one or several videos. Similar to Reels or TikTok, you can add interactive elements, like stickers, text and tunes.