If you own an app, you must have put in a lot of effort to get people to download it.
But, it is necessary to better understand how related this number is to billing and paid users.
Downloading mobile applications generates a transactional cost for companies and the uninstall rate is often the cause of this number.
For someone who is still creating an app or has recently launched one on the market, the number of downloads is certainly very important.
But in the long term, be careful. Measure the aforementioned uninstall rate, downloads per nurse database registration (users) and of course, paying users of your app.
If you have few downloads, but many registrations, few uninstalls and users make use of the paid features of these, you are fine!
And if you have any questions about how to use Content Marketing for apps, we have this very interesting post on the subject.
3. Clicks
Another metric that can often sound interesting, but can turn into mere vanity.
Click-through rate is important to know if you are successfully driving people to your website, blog , ad, or whatever. But without a well-defined goal behind the metric , it's just an empty number.
If you have a lot of clicks, but a very low conversion rate or time on page, you need to reevaluate which page you are taking the visitor to and if it is aligned with the expectation of the call to action.
These are the risks of the famous “clickbaits”, calls that promise something super revealing but are only there to attract customers.