Have a landing page

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What will determine the ideal format for your offer is definitely related to the main way in which your person obtains new information.

If you are a blog reader and enjoy formatted text, then perhaps ebooks and whitepapers are the ideal answer.

If you are someone who likes to listen to content or watch content on different media, then webinars, podcasts, and a video certification can be better options.

There are a myriad of possibilities you can try out here. The important thing is: without knowing amazon data your persona and generating content that is relevant to them, your offer will probably not bring any results.

So before you start writing, recording the video or planning the webinar, understand who your business persona is and what they need.


Once you have generated your offer, the next step is to create the ideal place to promote it. In this case, we are talking about Landing Pages or capture pages.

The objective of these pages is very clear: to transform a visitor into a lead .

When talking about searching pages , we need to clarify a few things:

These pages have a single goal: to transform visitors into leads (worth repeating);
They are not intended to showcase your brand to the visitor;
They are not intended to make the visitor aware of your social networks;
Landing pages are not places to present content that does not have the objective of increasing the conversion of the page;
Extreme attention must be paid to the creation of the pages in order to convince the visitor to fill out the form.