In this article, we will review the benefits and potential of PPC advertising

[Mostafa044]

The main problem with marketing today is that there are currently more advertisers than available advertising space. Therefore, the basis of PPC advertising is an auction system - the price per click is determined by competitive offers .

But it also depends on your ad's Quality Score , which is determined on a scale of 1-10 and includes the expected click-through rate , ad relevance , and landing page impression . This helps Google Ads show users only relevant results and thus remain the lowest-quality search engine on the market in their eyes. The more relevant your PPC ad and landing page are to users , the higher your Quality Score will be. Google Ads may start charging you a significantly higher cost-per-click for low-quality ads - a relevant ad with a high Quality Score will have a lower cost-per-click than an ad with a lower Quality Score. At the same time, a higher-quality ad will be shown more often .

PPC advertising is based on relevance scores. The higher the relevance score, the less you will be able to bid on your ad and yet you will be higher in the results than your competitors. The quality of the ad in relation to the keyword and the quality of the landing page are the alpha and omega of the success of PPC advertising.
PPC advertising in Google Ads stands and falls on its relevance score, albania phone number list the goal of all advertisers should be to maximize this score
PPC advertising and its settings
If you don't have a Google Ads account yet, the first step is to create one on the Google ADS page . If you already have a Google account, it's easier to link Google Ads , Google Analytics , and possibly Google Webmaster Tools , Google Merchant Center , and Google My Business under the same account.

Google Ads will then offer you to choose one of three campaign goals: get more calls, drive sales or website registrations, or attract more visitors to your store. If you choose one of the advertising goals, you will remain in the so-called smart mode and the created campaign will have the Smart campaign type . Automatically set ads in smart mode are very simple and practically never work . They are effective only in an environment with really low competition. That's why I recommend never creating these ads!