Final considerations

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Facebook News Feed
Another successful example of native advertising is ads on social media. On Facebook , the most used social network in the world today, this type of advertising is mixed in with the News Feed . That is, the advertising is mixed in with the updates to users' profiles in the News Feed .

In 2015, 60% of total corporate revenue came from entertainment content generated by companies to boost the visibility of their products or services, which are known as Branded Content .

5 - Google AdWords
In the case of Google , paid advertising is done through Google AdWords . What would be botim data content advertising appears among the first search results. Currently, the first four places in the search results are for paid ads. It appears organically and can go unnoticed by the most inattentive. The only thing is that it has a warning that it is a paid ad in front of the page link.

Google AdWords is Google 's main source of revenue . Of the nearly $37.9 billion earned by the company in 2011, 96% of this value is derived from AdWords .


According to The Valley business school , the content of good native advertising should be integrated organically and naturally into the editorial content of the website on which it is inserted. Consequently, it is an excellent tool to be used to gain the trust of potential clients, linking your brand to the recognition of major communication vehicles.

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