Ring lights, camera (or, phone), action.
Posted: Sun Feb 16, 2025 5:20 am
When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?”
There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. But it’s not for everyone.
If you can feel your leadership team about to pop “the question,” don instagram data ’t worry—you can remain behind the lens while still featuring human beings on your channels. The trick? Recruiting others to step in front of the camera for you.
In this article, we’re going to dive into how you can get others involved in social video, and why it matters.
But first: Why you should get others involved in social video
Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report, over half of marketers cite this as a challenge when planning and scheduling posts.
A chart from the Sprout Social Benchmarks Report with a title that reads the following are challenges when planning and scheduling content. The first list item says 53% of respondents said changing content formats.
But while formats may shift, video is here to stay. As Sprout’s Senior Social Media Strategist Olivia Jepson tells us, “If YouTube has shown us anything over the last 10+ years, it’s that video isn’t going anywhere—no matter the format. Video is 100% worth continuing to invest your time in.”
…video isn’t going anywhere—no matter the format. Video is 100% worth continuing to invest your time in.
There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. But it’s not for everyone.
If you can feel your leadership team about to pop “the question,” don instagram data ’t worry—you can remain behind the lens while still featuring human beings on your channels. The trick? Recruiting others to step in front of the camera for you.
In this article, we’re going to dive into how you can get others involved in social video, and why it matters.
But first: Why you should get others involved in social video
Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report, over half of marketers cite this as a challenge when planning and scheduling posts.
A chart from the Sprout Social Benchmarks Report with a title that reads the following are challenges when planning and scheduling content. The first list item says 53% of respondents said changing content formats.
But while formats may shift, video is here to stay. As Sprout’s Senior Social Media Strategist Olivia Jepson tells us, “If YouTube has shown us anything over the last 10+ years, it’s that video isn’t going anywhere—no matter the format. Video is 100% worth continuing to invest your time in.”
…video isn’t going anywhere—no matter the format. Video is 100% worth continuing to invest your time in.