The problem with this solution was that as you probably know targeting a specific application

Mostafa044 · Post by **Mostafa044** » Sun Feb 16, 2025 5:22 am

Influencers have found another haven from which to supply the world with their content. Tiktokers, as they are nicknamed on TikTok, are influencers on the TikTok platform.
An influencer on TikTok is a so-called tiktoker, most influencers today have their accounts on several networks and on each they try to create unique content for that network.
This can also be achieved when a trend is defined - I came across trend challenges based on products from IKEA and Coca Cola that were spread in different languages around the world (I admit that when I came across trends where these products were used, I was unable to figure out how much of it could have been started on purpose and how much it could have just been a topic that spread freely and organically only thanks to how well-known these brands are in their own right).

TikTok advertising
Another channel we can use is good old TikTok advertising (or PPC advertising ?), here specifically through content advertising and videos.

In the first phase, TikTok was part of the Facebook Audience Network, belgium phone number list so advertising could be targeted through the Facebook Ads advertising interface - ads launched in this way looked roughly as you can see in the pictures.

in Facebook Audience Network cannot be specified in any more detail - so ads set up in this way simultaneously targeted not only TikTok, but also all games and other applications that fall under it - and it was simply impossible to say - now I'm launching a campaign only on TikTok.

TIP : If you are interested in how to sell out warehouses using Facebook, Instagram and Google Ads advertising with a CRO below 15% (as our client did), you can find a case study here .

Since 2020, this has all changed. TikTok is slowly starting to implement its own advertising system and TikTok advertising is being born directly from TikTok – of course, it is a completely logical step. TikTok can now claim a completely different advertising budget and offer much wider advertising options. What formats does TikTok advertising offer?