Senior Manager of Social Media and Digital at Glossier

[shaownhasan]

One of Glossier's old TikTok videos next to a more investor data updated, newer TikTok video on their channel that displays a clearer strategy.
To replicate Glossier’s success, get creative and test various video content ideas. Think: behind the scenes content, FAQ answers, how-tos, product hacks, user-generated content, trend-based videos and educational videos.

Once you’ve published a variety of short-form videos, look at your data. Which drove the highest engagement? The most views?

Level up by using a tool like Sprout’s post and channel performance reports to compare your videos’ performance side-by-side, across channels—and to see if short-form video is having a positive impact on your channel growth.

Sprout's Post Performance Report, which shows your top performing content across all of your social channels, individually or all together.
3. Schedule your videos
Making short-form videos may be easier nowadays, but social teams are still stretched thin—in fact, bandwidth is one of their top challenges according to The Sprout Social Index™.

Many social platforms have rolled out their own scheduling tools. But that still requires you to go from platform to platform to schedule posts.

That’s all wasted time you can get back by using the right tool. With Sprout, you can schedule a video to publish on different platforms, like TikTok and Instagram Reels, at the same time.