The truth is that there are limits to automation
Posted: Sun Feb 16, 2025 5:29 am
It allows us to do what we do best, which is be strategic and creative and really understand our clients’ business.
Gilbert : Yeah. I mean, if you're not spending all day every day looking at a search term report and adding negative keywords and figuring out how to improve performance right this minute, you can step back and look at the bigger picture.
Hopkins : Everyone owes themselves at least lithuania phone number list a leap of faith in automation. If you don't, you'll lose your competitive advantage over all those who are starting to adopt and ultimately be left behind.
Hull : There's a tendency to sell automation as something magical. . You have to test and identify those limits and find out how they work.
Hull : For automation to work properly, it's not enough to optimize search campaigns, increase or decrease bids, or change ad copy. You also have to think about the website experience. You have to think about whether the content is relevant or not. That's deeper and more fundamental work that I think is a big change from what advertisers are used to.
Hopkins : You can't innovate without automation. I've always preached that you should reserve at least 20% of your time for wild and crazy ideas. Just sit in a room with your colleagues and brainstorm. And now that automation is doing so much, we can do so much more with this time of wild and crazy ideas.
Gilbert : Automation was the key element that turned things around for us. It opened doors for our business, created new revenue streams, helped us retain customers longer, upsell customers, and increase our customer base. Automation was the turning point for our business.
Hull : We've found that automation not only accelerates performance for our clients, but it also frees up our team to identify the next opportunities. The less time we have to spend looking after our current campaigns, the more time we have to find new ways to optimize and expand them. When you open up new opportunities for a client, it's always a good thing. Because if you don't, you can be sure that someone else will talk to them about it.
Gilbert : Yeah. I mean, if you're not spending all day every day looking at a search term report and adding negative keywords and figuring out how to improve performance right this minute, you can step back and look at the bigger picture.
Hopkins : Everyone owes themselves at least lithuania phone number list a leap of faith in automation. If you don't, you'll lose your competitive advantage over all those who are starting to adopt and ultimately be left behind.
Hull : There's a tendency to sell automation as something magical. . You have to test and identify those limits and find out how they work.
Hull : For automation to work properly, it's not enough to optimize search campaigns, increase or decrease bids, or change ad copy. You also have to think about the website experience. You have to think about whether the content is relevant or not. That's deeper and more fundamental work that I think is a big change from what advertisers are used to.
Hopkins : You can't innovate without automation. I've always preached that you should reserve at least 20% of your time for wild and crazy ideas. Just sit in a room with your colleagues and brainstorm. And now that automation is doing so much, we can do so much more with this time of wild and crazy ideas.
Gilbert : Automation was the key element that turned things around for us. It opened doors for our business, created new revenue streams, helped us retain customers longer, upsell customers, and increase our customer base. Automation was the turning point for our business.
Hull : We've found that automation not only accelerates performance for our clients, but it also frees up our team to identify the next opportunities. The less time we have to spend looking after our current campaigns, the more time we have to find new ways to optimize and expand them. When you open up new opportunities for a client, it's always a good thing. Because if you don't, you can be sure that someone else will talk to them about it.