You can find out exactly how the data must be formatted
Posted: Sun Feb 16, 2025 5:37 am
Integration of data and creation of the Customer Match target group
To use customer matching lists in Google Ads, the Google Ads account must meet certain criteria .
For example, there is a minimum limit for spending already made and there must be no policy violations. The use of customer lists is also not possible in sensitive areas that are subject to restrictions on the use of remarketing target groups.
In addition, Google's policies on the use of hungary phone number list customer data apply. These policies contain all the conditions that must be met in order for customer matching lists to be created.
If the guidelines are not followed when using customer matching lists, the worst case scenario is that your Google Ads account will be blocked.
Assuming that all data used complies with the guidelines, a few technical adjustments to the data must be made in the final step:
Regardless of whether you want to encrypt your customer data yourself or have it encrypted by Google, the data must be formatted in a certain way to make comparison via hashes possible. in both cases here .
The data can then be updated at any time by uploading the lists again. If you use a CRM system to manage customer data, this can be connected to Google Ads via a webhook to automatically update the customer lists. However, the initial integration involves a little more effort than manually uploading the customer lists.
To use customer matching lists in Google Ads, the Google Ads account must meet certain criteria .
For example, there is a minimum limit for spending already made and there must be no policy violations. The use of customer lists is also not possible in sensitive areas that are subject to restrictions on the use of remarketing target groups.
In addition, Google's policies on the use of hungary phone number list customer data apply. These policies contain all the conditions that must be met in order for customer matching lists to be created.
If the guidelines are not followed when using customer matching lists, the worst case scenario is that your Google Ads account will be blocked.
Assuming that all data used complies with the guidelines, a few technical adjustments to the data must be made in the final step:
Regardless of whether you want to encrypt your customer data yourself or have it encrypted by Google, the data must be formatted in a certain way to make comparison via hashes possible. in both cases here .
The data can then be updated at any time by uploading the lists again. If you use a CRM system to manage customer data, this can be connected to Google Ads via a webhook to automatically update the customer lists. However, the initial integration involves a little more effort than manually uploading the customer lists.