How HR, social media and recruitment go hand-in-hand
Posted: Sun Feb 16, 2025 5:40 am
A green graphic that reads: To inform their organization's social strategy, 32% of HR departments partner with their company's social team.
In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.
According to CareerArc, 86% of job applicants search for new jobs on social media. This data underscores the importance of using social in your recruitment efforts.
By tapping into social media, talent acquisition line data professionals are able to solve their most common challenges, including:
Carving out a unique employer brand
Expanding their candidacy pool
Reaching diverse prospects
Nurturing their candidate pipeline
Social media management platforms like Sprout Social take it a step further by enabling practitioners to: analyze their competitors, create recruitment campaigns, post about open positions, gather audience insights and access reputation management tools from one centralized location.
A screenshot of the Sprout Social platform that demonstrates reviews aggregated from multiple review sites in one unified feed.
Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals.
For example, both strive to boost brand awareness and drive site traffic. Yet, each team brings unique skill sets and expertise to the table. While the social team is adept at creating content and building meaningful relationships on social, recruitment partners are uniquely equipped to understand the needs of prospective candidates. It’s a win-win.
In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.
According to CareerArc, 86% of job applicants search for new jobs on social media. This data underscores the importance of using social in your recruitment efforts.
By tapping into social media, talent acquisition line data professionals are able to solve their most common challenges, including:
Carving out a unique employer brand
Expanding their candidacy pool
Reaching diverse prospects
Nurturing their candidate pipeline
Social media management platforms like Sprout Social take it a step further by enabling practitioners to: analyze their competitors, create recruitment campaigns, post about open positions, gather audience insights and access reputation management tools from one centralized location.
A screenshot of the Sprout Social platform that demonstrates reviews aggregated from multiple review sites in one unified feed.
Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals.
For example, both strive to boost brand awareness and drive site traffic. Yet, each team brings unique skill sets and expertise to the table. While the social team is adept at creating content and building meaningful relationships on social, recruitment partners are uniquely equipped to understand the needs of prospective candidates. It’s a win-win.