It won't work without an idea and interesting processing
Posted: Sun Feb 16, 2025 5:44 am
Video advertising is divided into in-stream and out-stream advertising. Each of them has its own specifics that must be followed, otherwise the video may not perform well and the campaign will be unsuccessful.
Until recently, the prevailing opinion was that people respond better to videos, but they are not very suitable for conversion or clicks because they distract attention. The latest research refutes this phenomenon and, on the contrary, sees even greater potential in video ads. According to them, conversion occurs faster and more effectively with videos , by about 20 to 30%. Personally, I would never take my first guess when running conversion campaigns on Facebook and Instagram and would rather test creatives against each other. The results show that sometimes video is better and sometimes static or carousel formats.
The ideal video length varies by platform and location
Your dynamic video ad doesn't have to appear only in Facebook's cayman islands phone number list News Feed and Instagram Stories . You can also place it in Facebook Watch, Marketplace, or Messenger, for example. The recommended length of videos varies accordingly. While a short video ad of up to 15 seconds will probably work best in Stories, it can be up to 241 seconds in the feed. However, I strongly advise against using this. In my experience, video ads on Facebook and Instagram should ideally be up to 10 seconds long , with a maximum of 15 seconds. Video viewership drops rapidly as time goes on.
, but when it comes to the technical side of things, it's better not to experiment too much . Instead of a landscape video ad, prefer a horizontal or square format, even if you're using a video originally intended for another platform. Not only Instagram, but also Facebook primarily focuses on smartphones. Instructions on how the right video should look can be found here . It was written by Facebook itself.
Until recently, the prevailing opinion was that people respond better to videos, but they are not very suitable for conversion or clicks because they distract attention. The latest research refutes this phenomenon and, on the contrary, sees even greater potential in video ads. According to them, conversion occurs faster and more effectively with videos , by about 20 to 30%. Personally, I would never take my first guess when running conversion campaigns on Facebook and Instagram and would rather test creatives against each other. The results show that sometimes video is better and sometimes static or carousel formats.
The ideal video length varies by platform and location
Your dynamic video ad doesn't have to appear only in Facebook's cayman islands phone number list News Feed and Instagram Stories . You can also place it in Facebook Watch, Marketplace, or Messenger, for example. The recommended length of videos varies accordingly. While a short video ad of up to 15 seconds will probably work best in Stories, it can be up to 241 seconds in the feed. However, I strongly advise against using this. In my experience, video ads on Facebook and Instagram should ideally be up to 10 seconds long , with a maximum of 15 seconds. Video viewership drops rapidly as time goes on.
, but when it comes to the technical side of things, it's better not to experiment too much . Instead of a landscape video ad, prefer a horizontal or square format, even if you're using a video originally intended for another platform. Not only Instagram, but also Facebook primarily focuses on smartphones. Instructions on how the right video should look can be found here . It was written by Facebook itself.