How to create a blog: why is this channel important for your online store?

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Anyone who has a business knows that it is necessary to have strategies to attract the target audience. With this in mind, we will teach you how to create a blog and show you the importance of this channel for your e-commerce.

Additionally, when a blog starts to bring organic traffic to your website, your sales may also increase. If you know how to use this digital marketing strategy to your advantage, it can be a great ally.

In a recent survey conducted by Hubspot, it was found that it is a matter of survival for all brands, regardless of their size or field of activity, to have a presence on social media, share quality and relevant content on the corporate blog, interact with their fans, always with the aim of getting closer to their audience and showing themselves as a reference in the market in which they operate.

Having a blog on your website is not an option, but rather an whatsapp number philippines obligation if you want to expand your brand. However, you need to know how to create this tool and what are the reasons that led you to this choice.

First of all, a blog makes it easier for you to get in touch and helps you connect with your customers. In addition, you need to deliver valuable content, which makes your persona increasingly loyal to your brand.

Generating interest in your target audience about your content is very important. Most brands in the market do not know how to use this tool to their advantage. But if you want to become an authority, you need to follow a few steps. Another widely used method within Blogs is to help your Customer make a possible purchase within your eCommerce.



Step by step guide to creating a blog
First, you need to define why you want to create a blog. When a company decides to use this tool to attract more customers, it is necessary to plan and outline the main objectives. One tip is to list exactly everything you want to achieve using this strategy, point by point.

Content production planning
After setting your goals for your blog, you need to plan all the content that will be created. At this stage, it is recommended that you create articles with the sales funnel in mind. The tips below can help you accomplish this task, check them out:



Objective : What is the main purpose of the content you are going to create? What do you want your client/reader to do after reading it?
Persona : Who is this article for? What are their main concerns? What language should you use to speak to this reader? Try to understand what the main content they are looking for on your page is.
Positioning : Finally, define the main objective of this content, whether it is just to engage/educate or to address and address some controversy.


Content Objectives
A well-structured blog needs to have well-produced content. This means that your content objectives must be aligned with your proposal. This way, you can educate the market, use all stages of the sales funnel, generate connections and increase leads. Through the data collected at this stage, you can measure which content generates the most appeal.

Well defined persona
When starting a business, you need to identify who you are selling to. The best thing to do is to build your persona with real data. To do this, use strategic research with your target audience. The main components of a persona are:

All possible personal data;
How the person has fun, their hobbies;
Well-defined pains and desires;
Choosing a blog name and domain
Once you understand how to plan your content, you also need to choose a name for your blog. However, if you own a business, you can use the same name, as it will help with your brand's positioning and authority.

To make it easier for you to choose a domain, we have provided some tips. For example, don't use names that are too confusing; prioritize your brand name; choose options that show your main purpose.

There are several providers on the internet that can do this job when it comes to registering a domain. However, it is important to remember that they are paid and you have to align your service with this choice. Most options offer emails and other personalized customer service channels.

Platform to create the blog
If you search the internet, you will find many platforms. One of the most used for this service is WordPress , there are many tools, plugins and applications there to make it easier to use.

For those who don't know how to configure and program websites, it is necessary to look for a service that meets this demand. After all, having a well-adjusted blog is also a marketing strategy and helps consumers/readers stay on your page longer.

Content production
Once you have put all the other steps in order, it is time to start publishing your content. So, start with articles that inform your reader. For example, if you are a psychologist , your blog could raise awareness about emotional health, symptoms of depression, how to take care of your thoughts, and so on.

Through this content, you will be able to create a connection with your reader. In addition, you may be able to sell even more of your products/services. Imagine that this client wants a certain type of therapy, but is afraid of the prices.

A good way to show that this process is not as expensive as it seems is to show some monthly, semi-annual and annual packages with everything that is included in each one, with simplified payment methods. By following these steps you will certainly be able to strengthen ties with your target audience and ultimately, even show more services.

So, be sure to create a blog to showcase your service and create a connection with your target audience. However, look for qualified professionals to carry out this type of work.

Our Agency specializes in creating blogs for all types of services or products. Speak to one of our experts and get a quick, personalized quote.