Extend your organic social content in targeted spaces
Posted: Sun Feb 16, 2025 5:48 am
Marketers are leaning on holistic, omnichannel campaigns, especially in the current economic climate, which means they need to reach large target audiences with intention and precision. Take advantage of your paid media budget by pushing content that’s already proven effective on social media.
Within Sprout, you can identify top-performing linkedin data posts for TikTok, Instagram and other social media networks all within one platform so planning for omnichannel DOOH campaigns is even more efficient.
By using Sprout’s paid performance reports, you can view which content resonates the most and assess the next steps for repurposing content in a physical space.
The Sprout Social Paid Performance report for Facebook and Instagram. The dashboard features various metrics including total spend, impressions, clicks and web conversions.
Use social data to make better digital OOH investments
Along with automation, the beauty of digital out-of-home is that brands can get incredibly precise about which messages they display across specific locations. But you can leverage social data to further support your decisions of what creative content to push.
Sprout Social’s Listening tools are built on smart workflows and AI-driven technology so you can gain the business intelligence you need to improve your strategy and make wiser DOOH investments.
For example, insights from the Locations Overview can uncover trends and events unfolding in specific countries and cities, making it easier to pinpoint a digital OOH ad buy.
Within Sprout, you can identify top-performing linkedin data posts for TikTok, Instagram and other social media networks all within one platform so planning for omnichannel DOOH campaigns is even more efficient.
By using Sprout’s paid performance reports, you can view which content resonates the most and assess the next steps for repurposing content in a physical space.
The Sprout Social Paid Performance report for Facebook and Instagram. The dashboard features various metrics including total spend, impressions, clicks and web conversions.
Use social data to make better digital OOH investments
Along with automation, the beauty of digital out-of-home is that brands can get incredibly precise about which messages they display across specific locations. But you can leverage social data to further support your decisions of what creative content to push.
Sprout Social’s Listening tools are built on smart workflows and AI-driven technology so you can gain the business intelligence you need to improve your strategy and make wiser DOOH investments.
For example, insights from the Locations Overview can uncover trends and events unfolding in specific countries and cities, making it easier to pinpoint a digital OOH ad buy.