Be careful with the diversification of publications

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Consider that the problems faced by a certain area, when shared, can help your audience identify with the situation and thus find a way out of their own difficulties.

Remember that experiences are always unique, hence the interest of the public, who, based on them, also manage to better understand the positioning of the brand, understand what its values ​​are.

3. Valuation of practical advice
A good guideline for producing educational materials is to think about the practical application of that content. Everyone values ​​something that can generate immediate benefits for their life or business.

Returning to the SME example, why don't you offer a document template that can be used to car owner data improve the performance of a particular activity?

And furthermore, making the material a complement also works in these cases. So, if you published a more theoretical post on topic X, why don't you also publish an infographic with a step-by-step guide on the subject?

4.
One of the mistakes in this area is believing that educational content must be formal, "heavy", which will turn your corporate blog into something "boring".

That will only happen if you ignore the fact that even in the school environment, teachers who know how to go beyond the ordinary and find more creative ways to present the subject matter are more successful.

This type of thinking applies both to the format (in our case we can use texts, videos , infographics , animations, images, e-books, etc.) and to the way the content will be developed.

For example, to get out of your routine, why not listen to experts on a certain topic and post the comments on the blog in a question and answer format? Or how about preparing video tutorials focused on topics that go beyond your area of ​​expertise, such as social responsibility?