KPI = Advocacy or community growth

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This technique is about a brand tooting its own horn and promoting a product or service. For example, pushing out your content via all the social media channels you’re using, as well as your podcast or webinar series. The aim is to capture data through a download or sign-up or gain followers.


Pull

The aim here is to attract people to your website, product or service cellphone number format philippines and create loyal customers that advocate on your behalf. This relies on website and SEO optimization, and referrals that link to your content (blog or otherwise).

KPI = Website traffic, page rank, domain authority and data capture.

7. Use a hub-and-spoke model
The hub-and-spoke model helps you generate content in a focused way around a broad topic.

It’s a great way to build relevance and authority on a topic/s while also helping you increase keyword rankings, traffic, and metrics like conversions, leads, and sales.

DMI Insider Tip: For example, if your focus is on social media, your hub could tap into high-volume keywords, like our post on ‘How to Choose the Best Social Media Channels for Your Business’. From that broad topic, we created posts that focus on low-volume long-tail keywords such as ‘How Do Social Media Algorithms Work?’ to attract other users.