HubSpot as a niche market specialist

[sumonasumonakha.t]

Public engagement was the result achieved, reinforcing the concept of the spirit of conscious adventure.

In addition, all these issues are also addressed on other social networks. On Tumblr, for example, the brand's own consumers share their stories, giving testimonies about situations they experienced while wearing Patagonia clothing.

In other words, the brand strategy not only generates conversion, but also a healthier relationship with the public, being respected for sharing the same principles.

3.
HubSpot has one of the most famous marketing tools on the market today, being sold in countries facebook data around the world. For this reason, it needed to position itself as a specialist in its market niche, gaining the trust of professionals in the area.

Thus, the company began producing content in various formats to attract that audience.

In addition to blogs that cover much more than just marketing automation - the company's tool's focus - articles are published on a variety of topics: branding, advertising, content, etc.