Mistakes to avoid when using marketing email

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Knowing this information, you can segment your users ( leads ) and create campaigns targeted to the interests and profile of each user. For example, knowing the information about interactions, you will discover what type of product the contact is most interested in and you can send emails with related products. You can also segment contacts by the type of device they use to open messages: computer, smartphone, tablet, etc. and thus create messages prepared for each type of device.

Remember: optimize your email sends based on your contacts' interactions and interest.

4. Reactivation
The last phase of the email marketing life cycle is reactivation. This phase consists of trying fantuan data to attract the attention of users who have not interacted with your messages for 3 months or more than 5 times.

Our suggestion is that to try to reactivate users who do not interact with your emails, you can send emails with discounts, unmissable promotions, different payment conditions, etc. (always based on the user's interest). Or you can also send the famous "we are missing you" email.

However, remember: if you have already tried to reactivate the contact 3 times and they have never opened, now is the time to forget about them. Sending emails to inactive users reduces the reputation of both the sender and the sending server.


Below we present the 3 major mistakes that should be avoided when using email marketing.