Boost your brand recognition: In this case, what is relevant is quality and frequency. The Editorial Calendar is a great tool and the Authority metric is a reference in the subject.
d) Improve sales. The word is leads and the strategy is to generate specific content and direct it to a specific page on your domain that concludes the sales process. As we will see later, these definitions of objectives crossed with the information of the people can be very useful to understand which network is the best.
e) retain customers : nurture your customers. Social media is ideal for relationships, so this objective is the most empathetic to the medium we are using. On the other hand, it is a channel for feedback.
4.
Once you have defined the objective you want to achieve, it is time to define the Persona fusion data . This step is key and is built by crossing a lot of information. It is not just about imagining a client, but a human being who, in addition to buying, influences the decisions of others, uses the product, recommends it, etc.
How old are they, are they male or female, where do they live, how much do they earn, what is their level of education, what problem can we solve for them, what are their professional goals, what are the values they defend, what is their lifestyle, how do they behave when they consume? The success of your campaign will depend largely on the construction of this semi-fictional character.