Send Your First Abandoned Shopping Cart Email Immediately After Abandonment
Posted: Sun Feb 16, 2025 6:08 am
Time is of the essence when it comes to abandoned cart emails. If too much time has passed, your prospect has likely purchased the product from another vendor or decided not to buy at all.
Ideally, you don’t want more than 24 hours to pass between when your prospect abandons their shopping cart and when you send your email. You’re looking to catch that person before they can go to the competition or think of any more objections to the purchase.
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17 Great Welcome Email Examples to Inspire Your Campaign
Opt-In Email Marketing: 13 Best Practices for Better Results
13. Use Automated Email Chains to Increase Shopping Cart Recovery Chances
Email drip campaigns work well in e-commerce marketing. They play a vital role in directing readers to key calls to action, such as returning to a full shopping cart.
Plan a sequence of three to five emails, each sent a day ecuador phone number list before the final email. You don’t want to annoy your prospect, which could kill their chances of returning to your site. At the same time, you want to give the person every opportunity to convert.
In each email, highlight something new about the product in question. For example, if you talked about value and quality in the first, mention a unique feature in the second.
Your last email or two should include some type of incentive. For example, you could offer a coupon, discount code, or free shipping regardless of the order price.
14. Segment Your Email Sequences
Segmenting your abandoned cart emails can help boost your conversion rates even further. The message should align with where the customer is in the sales funnel.
Ideally, you don’t want more than 24 hours to pass between when your prospect abandons their shopping cart and when you send your email. You’re looking to catch that person before they can go to the competition or think of any more objections to the purchase.
You may also like:
17 Great Welcome Email Examples to Inspire Your Campaign
Opt-In Email Marketing: 13 Best Practices for Better Results
13. Use Automated Email Chains to Increase Shopping Cart Recovery Chances
Email drip campaigns work well in e-commerce marketing. They play a vital role in directing readers to key calls to action, such as returning to a full shopping cart.
Plan a sequence of three to five emails, each sent a day ecuador phone number list before the final email. You don’t want to annoy your prospect, which could kill their chances of returning to your site. At the same time, you want to give the person every opportunity to convert.
In each email, highlight something new about the product in question. For example, if you talked about value and quality in the first, mention a unique feature in the second.
Your last email or two should include some type of incentive. For example, you could offer a coupon, discount code, or free shipping regardless of the order price.
14. Segment Your Email Sequences
Segmenting your abandoned cart emails can help boost your conversion rates even further. The message should align with where the customer is in the sales funnel.