Start collecting social media data today
Posted: Sun Feb 16, 2025 6:14 am
Follower analytics: Followers, follower trends, organic followers, sponsored followers, demographics
Engagement analytics: Impressions, views, reactions, comments, shares, CTR, follows, engagement rate
A screenshot of the LinkedIn for Business Analytics dropdown menu. You can select metrics including visitors, followers, leads, content and competitors.
Google Analytics
While it’s not strictly a social media data mint data collection tool, Google Analytics can track the conversion-generating rate of social content, which ultimately helps prove ROI.
You can set up specific reports to see how much traffic comes to your website from each social network, or use UTM parameters to track specific social media campaigns. From your dashboard, you’ll be able to keep track of metrics such as impressions, clicks, conversions, CTR, revenue per click and more.
A screenshot of traffic acquisition metrics displayed in Google Analytics. A line graph displays users by organic social, direct, organic search and unassigned sources over time. The same data is displayed in a bar graph.
Social data has massive potential for informing business decisions. Yet, much of it goes untapped. Social networks have inconsistent reporting styles that make it difficult to manually mine data effectively, and surfacing data when you aren’t tagged or mentioned is like navigating a labyrinth.
If organizations want to capitalize on all that social offers, they must refine data collection processes and tools. Using a sophisticated platform like Sprout Social to collect and analyze data empowers organizations to access real-time social insights quickly—giving companies a holistic view of their customers and a competitive advantage.
Engagement analytics: Impressions, views, reactions, comments, shares, CTR, follows, engagement rate
A screenshot of the LinkedIn for Business Analytics dropdown menu. You can select metrics including visitors, followers, leads, content and competitors.
Google Analytics
While it’s not strictly a social media data mint data collection tool, Google Analytics can track the conversion-generating rate of social content, which ultimately helps prove ROI.
You can set up specific reports to see how much traffic comes to your website from each social network, or use UTM parameters to track specific social media campaigns. From your dashboard, you’ll be able to keep track of metrics such as impressions, clicks, conversions, CTR, revenue per click and more.
A screenshot of traffic acquisition metrics displayed in Google Analytics. A line graph displays users by organic social, direct, organic search and unassigned sources over time. The same data is displayed in a bar graph.
Social data has massive potential for informing business decisions. Yet, much of it goes untapped. Social networks have inconsistent reporting styles that make it difficult to manually mine data effectively, and surfacing data when you aren’t tagged or mentioned is like navigating a labyrinth.
If organizations want to capitalize on all that social offers, they must refine data collection processes and tools. Using a sophisticated platform like Sprout Social to collect and analyze data empowers organizations to access real-time social insights quickly—giving companies a holistic view of their customers and a competitive advantage.