Take into account all the previous steps

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Position your business:
If you have an online business or a physical store, you can also rely on Instagram to get new customers. You must follow all the above items, the good thing is that it will be easier for you because you already have a well-established identity for your company and therefore the customers you are targeting, so there will be less trial and error.

a)
You must also have a corporate Instagram account.

b) Move your users to action on your posts.
Place the link to your website in your profile bio and if you have a physical location, add the home owner data address in the “how to get there” section.

c) Your strategy includes informing your audience about the days when you have important discounts or promotions.
d) Promote your Instagram account on your e-commerce or in your physical store.
You can offer a small discount coupon for their next purchase, or a ticket for a prize draw for people who follow you from the store or from a special button on your website.

e) Demonstrate consistency across all platforms where you are present.
Whether it's your website, Facebook, Pinterest, or whatever else you have, with a solid and innovative image that sets you apart from the competition.