Creating a conversion:

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How to set up advanced conversion tracking in Google Ads
To set up advanced conversion tracking in your Google Ads account, you need to create a custom "purchase" conversion that is transmitted directly from your site, bypassing Analytics.


Give this conversion a meaningful argentina telegram data crm_purchase or purchase_website).
Reclassify the conversion to secondary status and move it to the "Other" category to avoid data duplication.
Placement in the advertising cabinet:

In your advertising dashboard, in the Goals => Summary section, there will be two “Purchase” conversions: one imported from Analytics, and the other custom, which is transmitted directly from the site. It is for this custom conversion that additional advanced settings will be configured.
Conversions in Google Ads

In your conversion settings, don't forget to activate "Enhanced Conversion Tracking."

advanced conversion tracking

In your Google Ads account, in the Goals => Settings section, you need to:

Accept the terms of customer data processing.
Enable Enhanced Conversion Tracking for leads and select Google Tag Manager (GTM).
Activate Advanced Conversion Tracking and confirm your choice of GTM.