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When it comes to PPC, companies currently earn an average of $2 for every $1 invested in PPC, while SMBs spend $9-10k per month on context. 32% of companies use PPC specifically for direct sales to customers!
Video advertising also shows excellent results: it increases conversion on the site by up to 86%. About 80% of buyers, before purchasing a certain product, first watch videos on YouTube, and then buy what they need.
Regarding display advertising, in 2024, potential customers are expected to be 155% more likely to search for a brand after seeing such advertising.
Online advertising statistics


Video advertising and YouTube - helpers in bolivia telegram data promoting business in 2024
As you can see, video marketing has been gaining momentum in recent years, so smart use of YouTube's capabilities in combination with other video advertising formats can be a good catalyst for business promotion.

Let's take a look at how video marketing helps companies attract new customers and increase sales.

Video advertising is one of the best ways to promote a brand, as this type of advertising has higher engagement compared to traditional banners.

Thanks to video, you can tell interesting stories about a product, emphasize its benefits, and emphasize the individuality of the brand. Video advertising allows you to uniquely and emotionally demonstrate products or services. One of the popular video advertising formats is YouTube Ads, which is a simple and economical way to increase the number of conversions, just by placing videos on YouTube and partner resources.

Examples from leading companies clearly demonstrate that high-quality video advertising can significantly increase sales and audience loyalty. For example, here are several successful cases that share a common approach — an emphasis on brand recognition and promotion of new offers.