Customer Segmentation

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Customer segmentation refers to grouping customers based on specific criteria, such as age, region, purchasing history, behavioral patterns, etc.

Segmentation allows you to take appropriate approaches to customers with different needs, resulting in efficient resource allocation.

Escalation Process
Escalation refers to the process of handing over a customer inquiry or problem to a support team with a higher level of expertise when the inquiry or problem cannot be resolved at the normal support level.

If escalation is necessary, having specific standards and denmark whatsapp number data procedures will help make the process go more smoothly.

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5. Communication Terms
Touchpoint
A touchpoint is any point where a customer comes into contact with a company.

Touchpoints are categorized as high touch, low touch, tech touch, and community touch.

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High-Touch
High touch refers to touchpoints that emphasize face-to-face communication and personal contact.

For example, a high touch would be when a sales representative visits a customer or when customer support has face-to-face contact.

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Low-Touch
Low-touch refers to primarily automated processes and touchpoints that involve customer contact with fewer resources.

For example, online chatbots and FAQ sections.

A low-touch approach is great for supporting many customers efficiently and is useful when a quick response is required.