Design Trends for eCommerce 2024

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Next, analyze the existing content on your site and divide it into three categories: TOFU, MOFU, BOFU. This way you will see if there is an excess in one direction, what content you are missing to build an effective funnel.

Create a content plan based on what content you need to ensure your site covers users’ queries at all stages of their journey to satisfying their need. For example, for a blog chile telegram data content plan, you might write that you will prepare 1 TOFU and 2 MOFU articles each month, and also create a services page that closes this funnel. For example:

TOFU


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5 tips for finding a web designer for your website

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How much do web designer services cost in 2024?

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Case: Design development for an online clothing store

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Service page: Web design services — Website design for eCommerce

It is important to understand that there is no specific formula that guarantees your success. That is, how much of each type of content you need depends on your case. Each company will have its own distribution. It is you, as a marketer, who must understand how many traffic-generating articles you need to transfer a site visitor to the next lead-generating stage.

And lastly: don’t forget about the right CTA (call to action) for each type of article. In order for the funnel to work, invite the reader to move through it. That is, in a TOFU article, your conversion will not be filling out a contact form, but the reader’s transition to a page of another level (MOFU or BOFU), so your CTA should sound accordingly. Don’t try to force a person to contact you in every article and don’t confuse the user with a large number of options for what he can do.