Digital strategies
The Christmas shopping season is over, the gift hunt is over, and we are already looking forward to the final round of the winter shopping season, the Débouché . Although annual spending forecasts are lower than in previous years, the winter sales represent an unmissable opportunity for many e-tailers and retailers to increase sales and clear excess inventory before the start of the new season . Find out how to create a successful marketing strategy: best practices and helpful tips are just a click away. Happy reading!
Winter sales 2020: how to best prepare
From user profiling to creating
lead acquisition
campaigns : like any good marketing strategy, the winter sales one also includes a jiangxi cell phone number list series of activities to be carried out in the days leading up to the start of promotional activities. Here are 3 useful tips:
Reference data , information on purchasing and browsing behavior: analyze
your users’ data and segment them into different clusters. Offer them personalized promotions via email, SMS, push notifications or directly at the point of sale.
Clear and personalized promotional offers Provide discounts that can gradually increase towards the end of the sale and always be explicit about the starting price and the final price. Create personalized promotions for particular segments of users and customers, add gadgets or offer free shipping .
Pre-sales and lead generation campaignsAnticipate a selection of promotions to your most loyal customers by SMS or emailExpand your contact list with lead generation campaigns : encourage subscription on social networks or with ADS campaigns to take advantage of reserved special offers.