E-commerce, marketing automation on the business side
Posted: Mon Feb 17, 2025 9:39 am
Optimizing digital production costs and times is certainly one of the first reasons to use a marketing automation system. All e-commerce managers are excited about the idea of being able to delegate manual and repetitive tasks to machines. However, there are a few points that need to be paid special attention to:
Marketing automation needs to be scalable
When selecting a platform, it is important to assess its ability to scale , that is, to armenia cell phone number list manage the volumes and greater complexity that can be created over time. If the business grows and the number of users increases, a marketing automation solution must adapt to the constantly changing needs of this need, being able to manage repetitive tasks of different natures, across multiple channels and multiple campaigns. In addition, the return on investment must always be under control. Scalability means that the costs incurred for marketing automation must be more than proportionally profitable.
Marketing automation must be omnichannel
To work, marketing automation must cover all the channels at our disposal, otherwise we risk optimizing only part of the contact process and then dispersing the advantage gained on other platforms or channels. For example, not recognizing an important or VIP user means losing the opportunity to offer them a product with a high probability of conversion and – at the same time – investing an advertising budget for a contact already acquired.
Marketing automation needs to be scalable
When selecting a platform, it is important to assess its ability to scale , that is, to armenia cell phone number list manage the volumes and greater complexity that can be created over time. If the business grows and the number of users increases, a marketing automation solution must adapt to the constantly changing needs of this need, being able to manage repetitive tasks of different natures, across multiple channels and multiple campaigns. In addition, the return on investment must always be under control. Scalability means that the costs incurred for marketing automation must be more than proportionally profitable.
Marketing automation must be omnichannel
To work, marketing automation must cover all the channels at our disposal, otherwise we risk optimizing only part of the contact process and then dispersing the advantage gained on other platforms or channels. For example, not recognizing an important or VIP user means losing the opportunity to offer them a product with a high probability of conversion and – at the same time – investing an advertising budget for a contact already acquired.