Marketing Automation certainly allows you to solve some important challenges of omnichannel marketing, let’s see which ones:
It quickly intervenes where the user is at that moment: let’s take the example of those who are browsing the store looking for details of a product they want to buy. Location and navigation information allows Marketing Automation to inform you of the presence of discounts or concessions at that precise moment on that same device (perhaps via SMS).
Intervene quickly on the user’s preferred channel: email, social networks, applications are all valid options. Each consumer has their own information habits. Marketing Automation allows you to communicate in a personalized ireland cell phone number list way for each channel, based on what we know about each person’s behavior. If a user does not open emails, it does not mean that they are not loyal to a certain brand, they may simply be very selective about their emails. Perhaps they could be less selective on social networks where they like to have fun. Messages must be delivered where they are welcome.
Be consistent in communication: Marketing automation allows you to manage all channels centrally so that there is no disconnect between campaigns, discounts, tone of voice , etc. This maximizes efforts and reduces margins of error.
Reduce the cost of personalized communication: Collecting user information across all channels allows us to personalize every message wherever it is delivered, from Facebook posts to emails, without manual operations.
Reducing the stress of unnecessary advertising: orchestrating channels also means reducing the stress of people who will be contacted in a personalized way, where they want, without being bombarded with unnecessary and irrelevant messages.