Facebook ads audit guide and walkthrough
Posted: Mon Feb 17, 2025 9:40 am
When In Doubt, Audit!
The world of Facebook ads is complicated and ever-changing. An all-too-often a recipe for burnout and burnt budgets. The solution isn’t easy. But it’s also not a mystery.
Center your strategy on three principles:
High floor by letting Facebook’s algorithm and machine learning take care of the things humans can’t
High ceiling by spending your time making resonant ad creative and testing your offers and messaging
High profit by rooting your ad-account success in your big-picture business goals, not a single channel
If you’ve gone through this guide and you’re wondering “what do I do next?” we get it — and we’re here to help. Be sure to grab the 27-point audit and full video guide for yourself.
Or, if you currently spend more than $15k per month on advertising, jump homeowner database over to our Facebook ad agency page. Book a time and we’ll run this audit for you to uncover the biggest opportunities in your business right now.
Jimmy Olmos
Jimmy Olmos is the Paid Social Manager at Common Thread Collective. An entrepreneur at heart with a passion for growing businesses. He lives in Northern Virginia, just outside of Washington, D.C. and loves spending time outdoors with his wife and two kids when he’s not scaling ad accounts!
Lexi Coco
Lexi Coco is an Expert Buyer Manager at Common Thread Collective. She loves the data driven strategy that backs media buying, creative problem solving in ad accounts, and coaching buyers into successful client partners. You can connect with Lexi on Linkedin here.
The world of Facebook ads is complicated and ever-changing. An all-too-often a recipe for burnout and burnt budgets. The solution isn’t easy. But it’s also not a mystery.
Center your strategy on three principles:
High floor by letting Facebook’s algorithm and machine learning take care of the things humans can’t
High ceiling by spending your time making resonant ad creative and testing your offers and messaging
High profit by rooting your ad-account success in your big-picture business goals, not a single channel
If you’ve gone through this guide and you’re wondering “what do I do next?” we get it — and we’re here to help. Be sure to grab the 27-point audit and full video guide for yourself.
Or, if you currently spend more than $15k per month on advertising, jump homeowner database over to our Facebook ad agency page. Book a time and we’ll run this audit for you to uncover the biggest opportunities in your business right now.
Jimmy Olmos
Jimmy Olmos is the Paid Social Manager at Common Thread Collective. An entrepreneur at heart with a passion for growing businesses. He lives in Northern Virginia, just outside of Washington, D.C. and loves spending time outdoors with his wife and two kids when he’s not scaling ad accounts!
Lexi Coco
Lexi Coco is an Expert Buyer Manager at Common Thread Collective. She loves the data driven strategy that backs media buying, creative problem solving in ad accounts, and coaching buyers into successful client partners. You can connect with Lexi on Linkedin here.